Video Marketing Resources

The type of video equipment, software to use etc are common topics that I get a lot of questions about. So I thought of putting together a list of items that I have experience with and know for sure that it guarantees good results.

By all means, don’t think that you need all these products to start your video journey. Depending on your budget, goals of creating videos and the type of videos you plan to create, pick and choose for the list below.

Disclaimer: I do earn a commission if you choose to purchase from the links below. However, that does not increase the normal price of the product for you. Obviously there are other products that you can try out, this is my recommendation based on my experience with online video marketing for over 3 years. If you do purchase through my links, thank you so much for your support!

Video cameras

Cheapest recommended under $100 video camera – Kodak PlaySport (Zx5) HD Waterproof Pocket Video Camera

Affordable – best value for money video camcorder – Flip UltraHD Video Camera

Affordable, High Quality, feature rich video camcorder – Kodak Zi8 Pocket Video Camera


If the audio quality of your video sucks then not many people will watch your video no matter how good the video is. So when it comes to posting audio online, you should aim to sound good even with video.

Affordable – best value for money microphone – Audio-Technica ATR-3350 Lavalier Omnidirectional Condenser Microphone

This is a fairly cheap mic and the best quality you would get for the money. I don’t think you can find the same quality for this price range.

High Quality, Feature rich microphone – Blue Microphones Yeti USB Microphone

It’s a plug and play USB Mic with it’s Tri-capsule array, multiple recording patterns and “one mic controls” and more! This mic is perfect for recoding video sessions on with musical instruments, vocals, bands and a variety of other sounds.

Read more about Best Microphones for recording Videos


Most of us can do with the use of natural lighting for our purposes of creating videos for marketing. See if you can spot an area near a window etc when shooting a video.

Anyway, just in case tf you are just looking for an cost effect yet useful set,
photography studio continuous lighting kits should be sufficient for you to get started with creating video with great lighting.
It has a 2 free day-light CFL lights & umbrellas as part of the product.

Screen Recording Software

Most of the videos I produce are How To or presentation oriented. For over 2 years I’ve been using Camtasia and is my defacto screen capture software.

Camtasia for Mac Version 2
TechSmith Camtasia Studio Version 7(Windows)

It’s fairly decently priced, easy to learn and has a much simpler interface than other software which costs a lot. If you plan on making tutorial and demo type video which require recording the screen, Camtasia is the right fit for you.

Video Editing Software

Sony Vegas Movie Studio HD Platinum 11 Production Suite
Various video product experts debate between Adobe Premiere vs Sony Vegas. In my opinion, I tend to prefer Sony Vegas since it has almost all the features that Adobe Premiere has and it’s only costs quarter of what I would have to pay for Adobe Premiere!

Additionally, there is also a trial version for Sony Vegas so you can try it out can decide for yourself.

Sony Creative Software Vegas Movie Studio HD 11.0

Content Protected Using Blog Protector By: PcDrome.